When you launch an email campaign, you want your message to be read and understood by as many people as possible, and one way to do that is by making your emails accessible to people with disabilities. Those with visual, cognitive, auditory, or mobility impairments have special needs that can be addressed by adhering to some simple practices and assistive techniques to ensure that your message can reach them too. Failing to take steps to include these individuals is not only considered insensitive these days, it’s legally required in many countries, and more to the point, it also costs your business.

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