Search Engine Optimization (SEO)
Want more business from the internet? It all starts with Search Engine Optimization. It is one of the singular most important strategies for getting viable leads off of the internet. If you were to build a house the first thing you do is lay the foundation. Search Engine Optimization is that foundation for websites.
What is SEO? SEO is the modification of the components that make up a website in order to make the website rank higher for a given search term or terms. Search optimization is essentially the natural or organic rank a page receives for a given search term from a search engine such as google, yahoo, bing, etc.
What many people do not realize is that search engine optimization is not something that you do one time to a website and forget about. It is an ongoing strategy that needs to be kept up with in order to maximize the internet traffic to your website.
Search engines are almost constantly evolving in their search patterns to be as efficient as possible. Part of a web page’s ranking is how often it is updated, when the last time it was updated, and a large matrix of other factors that make up everything that contributes to how a website is ranked against other competing websites. Updating the content of your website and/or adding to the content on a regular basis is a good practice to help the SEO of your website. Using keywords (but not overdoing it!) will help people who search for those terms find your website.
Search Engine Optimization is a vital consideration in your overall Internet Marketing Strategy. Having a well optimized site can actually help your pay for click advertising perform better as well as make it easier for the search engines to link any social media activity you have on the internet back to your company website.
Ultimately, a well implemented search engine optimization strategy can be the difference between whether you do or don't get business from the internet. It is important to get an SEO strategy in place and to keep it going if you want consistent business coming in from the internet. Think of your website as if it were a newspaper. Newspaper are updated and new articles added on a regular basis. Your SEO strategy needs to be checked on regularly like the newspapers.
If you are wondering how your website stacks up or you are just not getting the results you are looking for, give us a call now (850) 224 1008 and schedule a free search engine optimization evaluation today. Our experts will meet with you and evaluate the code of your website right in front of your eyes and explain why your site may or may not be performing the way you have intended and/or wanted. Then, if there are any recommended changes, we can explain what it would take to optimize your site correctly and get your site optimized and ready for action!